In Partnership With


OUR MISSION
Planting Trees, Growing Impact
At Purpose Planet, we believe that exceptional quality and environmental responsibility go hand in hand. Every purchase you make contributes to verified mangrove planting in Kenya through our partnership with GoodAPI and Veritree.
We're not just planting trees—we're restoring ecosystems, empowering coastal communities, and protecting marine life from plastic pollution.Join us in making a real, verified difference with every purchase.
Impact Enabled Through Our Partners
Through our partnership with GoodAPI and Veritree, every purchase contributes to verified reforestation and environmental regeneration projects worldwide.
2,000+
Businesses participating globally
3M+
Trees planted across verified projects
100%
Third-party verified through Veritree technology
Kenya Mangrove Project
Restoring ecosystems and empowering communities
The Challenge
Coastal communities in Eastern Africa depend on mangrove ecosystems for employment, livelihood, and nutrition. Unprecedented urbanisation has led to mangrove forests being converted to other land uses, threatening the livelihoods of impoverished communities and pushing them further into poverty.
Our Solution
With your support, we contribute to the restoration of mangrove forests through a verified planting project led by our partners in Kenya. This project, delivered by our implementation partners, empowers impoverished coastal communities to break the poverty cycle by restoring the mangrove estuary, which is rich in biodiversity. The restored forests provide fishing grounds, create additional income streams, and help stabilise coastlines during tropical storms.

Veritree Technology
Building smart forests with complete transparency
Evaluation
Site and user management
Data Collection
Comprehensive tracking
Verification
Certified impact
Monitoring
Ongoing oversight
UN Sustainable Development Goals
Supporting the UN's mission for a sustainable future
End Poverty
Collection communities earn additional income and receive social benefits including health, work and life insurance, digital connectivity, grocery vouchers, school supplies, and fintech services.
Sustainable Economic Growth
Across GoodAPI's global network, collection members have earned over $100 million USD in supplemental income, lifting families out of poverty and creating economic opportunities in underserved communities.
Sustainable Consumption
We help stop plastic pollution through collection and recycling. The collected plastic is processed into Social Plastic® feedstock integrated into new products, reducing demand for virgin plastic.
Conserve Oceans
Stopping plastic within 50km of ocean-bound waterways reduces its likelihood of flowing into the ocean, protecting marine life, microorganisms, and endangered species from plastic pollution.
How It Works
Every purchase contributes to a greener planet

You Shop
Browse our exceptional range of coffee, fresh produce, gourmet platters, and vending solutions.
We Plant
For every purchase, we contribute to verified mangrove planting in Kenya through our partnership with GoodAPI and Veritree.
We Restore
Our collective efforts restore coastal ecosystems, empower communities, and protect marine life from plastic pollution.
Impact figures represent the collective achievements of GoodAPI and Veritree's global partner network. Purpose Planet contributes to these outcomes through customer purchases and ongoing partnerships.
Shop with Purpose, We'll plant the trees.
Every purchase you make at Purpose Planet contributes to restoring Kenya's mangrove forests and empowering coastal communities. Join us in making a real difference.












