🌍 OUR COMMITMENT TO THE PLANET

Plant Trees,
Grow Impact

At Purpose Planet, we've partnered with GoodAPI and Veritree to plant mangrove trees in Kenya. Together, we're restoring coastal ecosystems and empowering communities.

2,000+
Businesses Worldwide
3M+
Trees Planted
100%
Verified Impact

🌴 OUR PROJECT

Kenya Mangroves

Planting Mangrove Forests to Restore Ecosystems and Empower Communities

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The Challenge

Coastal communities in Eastern Africa depend on mangrove ecosystems for employment, livelihood, and nutrition. In recent decades, unprecedented urbanisation has led to mangrove forests being converted to other land uses. Coupled with lack of effective governance, mangroves were overexploited and over-harvested, threatening the livelihoods of impoverished communities and pushing them further into poverty.

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Our Solution

With your support, we are restoring mangrove forests one tree at a time. This project empowers impoverished coastal communities to break the poverty cycle by restoring the mangrove estuary, which is rich in biodiversity. The restored forests provide fishing grounds, create additional income streams through sustainable harvests, and help stabilise coastlines as a vital line of defence during tropical storms.


VERITREE TECHNOLOGY

Building Smart Forests

Our tree planting partners manage their network of restorative projects through Veritree's technology platform, ensuring complete transparency and verification.

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Evaluation

Site and user management

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Data Collection

Comprehensive tracking

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Verification

Certified impact

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Monitoring

Ongoing oversight

🎯 GLOBAL IMPACT

UN Sustainable Development Goals

Our partnership supports the UN's mission to build a better and more sustainable future for all


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End Poverty in All Its Forms

Collection communities earn additional income and receive social benefits including health, work and life insurance, digital connectivity, grocery vouchers, school supplies, and fintech services.


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Promote Sustainable Economic Growth

We've provided opportunities to 50,992 collection members in vulnerable coastal areas worldwide, adhering to a strict Code of Conduct that promotes a safe and inclusive work environment upholding labour and human rights.


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Sustainable Consumption & Production

We help stop plastic pollution through collection and recycling. The collected plastic is processed into Social Plastic® feedstock integrated into new products, reducing demand for virgin plastic.


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Conserve Oceans & Marine Resources

Stopping plastic within 50km of ocean-bound waterways reduces its likelihood of flowing into the ocean, protecting marine life, microorganisms, and endangered species from plastic pollution.

OUR PARTNERSHIP

Powered by GoodAPI

We believe business should be a force for good. That's why we've joined forces with GoodAPI to make reforestation simple, transparent, and impactful.

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Real Trees Planted

Every tree is verified and planted by trusted reforestation partners with certificates provided monthly.

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Real-Time Impact

Track our growing forest in real-time. Watch as our collective impact grows with every purchase.

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Transparent Process

Full transparency with verified planting partners and detailed impact reports you can trust.

THE PROCESS

How Purpose Planet Makes an Impact

Every purchase contributes to a greener planet

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STEP 1

You Shop with Purpose

Browse our exceptional range of coffee, fresh produce, gourmet platters, and vending solutions.

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STEP 2

We Plant Mangroves

For every purchase, we contribute to verified mangrove planting in Kenya through our partnership with GoodAPI and Veritree.

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STEP 3

Together We Restore

Our collective efforts restore coastal ecosystems, empower communities, and protect marine life from plastic pollution.

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STEP 4

Track Our Impact

Watch our virtual forest grow in real-time with transparent reporting and verified results through Veritree technology.

Shop with Purpose, Plant with Impact

Every purchase you make at Purpose Planet contributes to restoring Kenya's mangrove forests and empowering coastal communities. Join us in making a real difference.

Start Shopping